Social Media Marketing

Social media offers many benefits to organisations and businesses, including:

Increased brand awareness, authority and loyalty
Allowing your brand to be seen as a thought leader
Increased website traffic
Generating leads and boosting sales
Improved search engine rankings
Better customer satisfaction through engagement and support
A cost-effective marketing solution

Cada Global provides a full social media service, generating social media content for Facebook, Twitter, LinkedIn and Instagram; and handling everything from idea creation and setting your content calendar, to optimising boosted post campaigns.

The Process

Month 1

Pre-requisites

Below are the key access requirements we need to effectively start the campaign.

Access to Facebook Business Manager (if available)
Admin access to Facebook Page (if already existing)
Advertiser access to Facebook Ad Account
LinkedIn Company Page access
Twitter credentials
Brand guidelines (if any)
Product or service Photos (if any)

Social media assessment

We audit your social media pages and provide recommendations to improve visibility

Establishing the social media playbook

The brand tone of voice, the products/services to promote and the brand persona are established at this point. This will include the audience profile, and the projected reach and results of the boosted posts based on the given budget*.

Creation of the social media content plan and calendar

The playbook is updated every month to serve as a calibration tool and includes the content plan and calendar.

Page and boosted post monitoring

Your pages will be checked every day for comments and messages. Facebook ads will run throughout the campaign cycle. Please note that during the first month, there are 2 posts created.

Social Media Insights

Monthly Report including analysis of the month one results and recommendations for the next cycle.

Note

*Please note, this Social Media Monthly Package does not include the paid promotions budget for boosted posts. We recommend an additional minimum of £100.00 GBP for the purposes of boosting posts.

Monthly - Ongoing

Profiles setup

Facebook, Twitter and LinkedIn

Posts per month

Number Of Posts Per Month: 8 (published on Facebook, Cross-posted on Twitter and LinkedIn)

Boosts per month

8. Content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and the Facebook Audience Network

Objectives

Page promotion, brand awareness, traffic, engagement and lead generation

Targeted audiences

Up to 5