Social Media Marketing

Social media offers many benefits to organisations and businesses, including:

  • Increased brand awareness, authority and loyalty
  • Allowing your brand to be seen as a thought leader
  • Increased website traffic
  • Generating leads and boosting sales
  • Improved search engine rankings
  • Better customer satisfaction through engagement and support
  • A cost-effective marketing solution

Cada Global provides a full social media service, generating social media content for Facebook, Twitter, LinkedIn and Instagram; and handling everything from idea creation and setting your content calendar, to optimising boosted post campaigns.

The Process

Month 1

Below are the key access requirements we need to effectively start the campaign.

  • Access to Facebook Business Manager (if available)
  • Admin access to Facebook Page (if already existing)
  • Advertiser access to Facebook Ad Account
  • LinkedIn Company Page access
  • Twitter credentials
  • Brand guidelines (if any)
  • Product or service Photos (if any)

We audit your social media pages and provide recommendations to improve visibility

The brand tone of voice, the products/services to promote and the brand persona are established at this point. This will include the audience profile, and the projected reach and results of the boosted posts based on the given budget*.

The playbook is updated every month to serve as a calibration tool and includes the content plan and calendar.

Your pages will be checked every day for comments and messages. Facebook ads will run throughout the campaign cycle. Please note that during the first month, there are 2 posts created.

Monthly Report including analysis of the month one results and recommendations for the next cycle.

*Please note, this Social Media Monthly Package does not include the paid promotions budget for boosted posts. We recommend an additional minimum of £100.00 GBP for the purposes of boosting posts.

Monthly - Ongoing

Facebook, Twitter and LinkedIn

Number Of Posts Per Month: 8 (published on Facebook, Cross-posted on Twitter and LinkedIn)

Up to 8. Content will run as sponsored posts with placements on Facebook, Instagram, Messenger, and the Facebook Audience Network

Page promotion, brand awareness, traffic, engagement and lead generation

Monthly Report including analysis of the month one results and recommendations for the next cycle.

Instagram Addon

You can add Instagram to the social media monthly campaign and crosspost existing content.