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Social media marketing is a great leveller, especially for organisations with little to no marketing budget.

Today with social media marketing, you don’t have to spend a ton of marketing budget to get the word out about your organisation.

You don’t have to hire eye-watering expensive celebrities as brand ambassadors to promote your organisation.

To begin with, you don’t even need to splurge on ridiculously costly marketing tools. All you need is to leverage the awesome power of social media marketing to connect, engage, and nurture a loyal audience. An audience who are ready to spread the word about your organisation, what you do, your offerings, and anything else you want them to do.

When done right, social media is, in reality, word of mouth marketing on steroids.

Social media provides you with an incredibly cheap platform to build your brand, go viral, and if a business, generate revenue.

Moreover, if you think your competitors are not looking to take advantage of social media, you better think again.

According to a survey from The Manifest, 3 out of 4 small business owners say they plan to invest in social media marketing in 2019 and this investment continues to the present day.

The best part of social media marketing is regardless of how big or small you are, whether offline or online, you can benefit from the opportunity social media offers to build brand awareness, engage with your target audience, provide responsive 24/7 customer services, and even generate revenue.

Are you still not convinced social media marketing is right for your organisation?

Check out these compelling business reasons that are sure to win you over. Moreover, once you’re ready to dip your toes into the social media marketing ocean; you may want to contact an experienced agency to help you.

1. Tap into an engaged audience

Users on social networks want to be entertained, informed, and learn about their favourite brands, shows, and whatnot. On average users spend over 2 hours each day on social media platforms.

Also, during this time on social media, they research new products and services. According to this report from Global Web Index, more than 1 in 3 social media users said they use social media to discover new products or to learn more about a brand.

Users expect to interact with brands to solve their problems. A survey from Smart Insights found that 63% of customers expect organisations to offer some form of customer services through their social media channels.

Hence, the platforms provide an opportunity for your organisation to be discovered by these users as they search. Plus, there is a chance to reach out and offer real-time, responsive customer support.

The best part is, even if you’re a local organisation, you can triangulate and focus on reaching customers only within your location.

2. The potential to go viral

With over 3.48 billion global social media users – that’s almost half the world’s population. With Facebook, the market leader, with 2.4 billion monthly active users alone – social media offers organisations an opportunity to go viral, reaching millions of people.

Viral marketing is the holy grail of online marketing – here with minimal efforts, you can get your content and brand in front of millions of your target audience – people you would never have been able to reach otherwise.

3. Drive traffic to your website

For online businesses, the more eyeballs you get on your content and products or services, the higher the potential to make a sale.

It’s a no-brainer then, as you’re likely going to do everything you can to increase the number of visits to your website.

According to a report by Vendasta, 41 per cent of local businesses said they use social media to generate revenue. Almost 90% of marketers say their social marketing efforts have increased exposure for businesses, and 75% say they’ve increased traffic.

4. Occupy prime real estate in your customers’ mind

As a business owner, you want to be in a position where your customers always turn to you whenever they need something instead of going to your competitors.

Having a presence on the social platforms where your target audience hangs out is one part of the strategy. The other part is sharing valuable content consistently and regularly on these platforms. The idea – every time your customers scroll through their social media feeds, they should stumble into and hopefully engage with your content.

If you consistently do this, though you might not know it, you’re imprinting your brand and what you do in your customers’ minds.

Eventually, when a need for your services or products arises, your brand will be the first that comes to their mind.

5. Social media helps you understand your audience

One other reason, social media is powerful is because of its ability to help you drill down into granular data to understand your audience.

Platforms such as Facebook, LinkedIn and Twitter have sophisticated analytics features you can leverage to learn more about your customers. You can, within minutes, uncover a trough-full of data that gives you incredible insight into what your customers like. What their interests are, where they work, their fears, what they want to read, what movie they watch, their income and demographics; just about any data needed to personalise your offerings for them.

6. It provides an opportunity to humanise your brand

People like to connect with other people, not brands. With social media, you can pull back the curtain and let your customers peek behind the scenes of your company.

You can share your culture, what it means working in your organisation, and even show them how you do what you do.

By sharing this kind of content, you’re building a connection and making your brand relatable.

7. (bonus reason) It helps you generate more leads for your business

If you’re looking to create more business leads, you may want to step up your social media marketing efforts.

Thankfully, platforms like Facebook and LinkedIn have useful lead generation features you can use to drive qualified leads to your business.

Going by a report from LinkedIn, 50 per cent of business buyers said they use LinkedIn when making purchasing decisions.

So, depending on your business, if perhaps you’re a business-to-business company, you may want to get your presence on LinkedIn optimised to funnel these hot leads back to your business.


Social media has come to stay, and with the increasing popularity, you can’t afford to ignore these platforms as viable marketing channels for your business.

Social media offers an incredibly inexpensive way to reach your target audience, build authority in your industry, and solve customer-related problems.

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